The importance of the 365-day guarantee

Investing in high-quality, long-lasting clothing has numerous benefits, both for the individual and the environment. With clothing waste being a significant environmental issue, having clothing that is tested and guaranteed to last at least 365 days reduces the frequency of purchasing new clothes, which in turn reduces the amount of waste generated. Millions of tons of textiles end up in landfills each year, so by extending the lifespan of clothing, we can conserve resources used in the production of new clothing and reduce waste.

Another benefit of investing in high-quality clothing is the reduction of carbon emissions associated with the production and transportation of new clothes. The fashion industry is a significant contributor to greenhouse gas emissions, with clothing production accounting for 10% of global carbon emissions. By reducing the frequency of purchasing new clothing, we can decrease the amount of energy required to manufacture and transport clothes, thereby reducing carbon emissions.

In addition to environmental benefits, investing in high-quality clothing can save individuals money in the long run. While high-quality clothing may come with a higher price tag initially, its durability and longevity mean that it does not need to be replaced as frequently. Over time, this can lead to significant cost savings for the individual, as they will not need to continually purchase new clothing items.

The dangers of fast fashion for the environment, people and you

The fast fashion industry has been linked to numerous environmental and social issues. One of the most significant issues is the excessive production and consumption of cheaply made, low-quality clothing. Fast fashion companies produce clothing at an alarming rate, with new collections being released every few weeks. This constant production cycle puts a strain on natural resources, as it requires an enormous amount of water, energy, and raw materials to produce new clothing continually.

Fast fashion is also linked to poor working conditions and low wages for workers in developing countries. Many fast fashion companies outsource their production to countries with lower labour costs, where workers are often paid very little and work in hazardous conditions. These workers may also be exposed to harmful chemicals and dyes, which can cause long-term health issues.

Another issue with fast fashion is that it encourages a culture of overconsumption and waste. Consumers are encouraged to purchase new clothing items regularly, often at low prices, with the expectation that these items will only last for a short period before they need to be replaced. This creates a cycle of constant consumption and waste, as clothing is discarded quickly and ends up in landfills.

Why we only use ethically certified factories to produce our clothing

By choosing to invest in our 365-basics, you are making a positive impact on both your wardrobe and the environment. Not only does it reduce clothing waste and carbon emissions associated with the production and transportation of new clothes, but it also promotes sustainable, ethical clothing production and consumption practices. Choosing high-quality clothing that lasts ensures that you get the most out of their purchases while reducing their environmental impact. We are conscious of the factories we use to manufacture our clothing and go to extreme measures to make sure that we only source from well respected, ethical and sustainable establishments. We hope that this ensures that you can feel good about your purchase and its impact on both people and the planet.

Ethical factories ensure that workers are treated fairly, with safe working conditions and fair wages. This promotes social responsibility and helps to reduce exploitation in the fashion industry. Sustainable factories, on the other hand, prioritize reducing their environmental impact by using eco-friendly materials, reducing waste and pollution, and implementing sustainable production processes. By choosing to purchase from these factories, individuals can promote ethical and sustainable fashion practices, supporting companies that prioritize both people and the planet.

In conclusion, investing in high-quality, long-lasting clothing is a worthwhile investment for both individuals and the environment. By reducing the demand for fast fashion items and promoting sustainable, ethical clothing production and consumption practices, we can make a positive impact on the world around us.