Upgrade Your T-Shirts

tailor fitted, 100% Supersoft cotton & built to last.

Expertly made t-shirts that are built to last.

Our t-shirts are expertly fitted for both mobility and comfort, using only the highest grade and ethically sourced cotton to build them. The t-shirts we craft are 3x heavier and 5x softer than traditional 'premium' tees. — Learn More

Handmade & Tailor Fitted

The Fit
The fit of our t-shirts have been tailored around the chest, shoulders and arms to eliminate unwanted bagging.

100% Supersoft Heavyweight Cotton

The Fabric
Our tees are made using 100% heavyweight sueded supima cotton, this is the highest grade cotton in the world and achieves unparalleled softness and comfort.

Built to Last

The Promise
All of our t-shirts come with a 1 year guarantee as standard. Built with durability in mind, our t-shirts will never lose their shape or shrink in the wash.

The Crew


The Vee

Not too low, not too high.

★★★★★ Based on 1,000+ Verified Reviews


"Highest quality t-shirts"

They're very well made, and most importantly, they fit well. They seem to made to last well, unlike pretty much any other T-Shirt I've bought online. They wash and iron well too, which is a bonus. I'd highly recommend them to all.

Crew Muscle Fitted Plain T-Shirt - Light Grey

Ben White

London, UK


"My go-to wardrobe staple"

Lovely T-shirts. They have become my wardrobe staple, and nothing comes close to them with regards to fit, quality and durability. Buy one to try the size, and then load up on them. That's what I've done, and I'm pleased that I have.

V-Neck Muscle Fitted Plain T-Shirt - Black

Tom Greenly

London, UK


"Outstanding fit, quality & fabric"

Okay, let me start by saying I was sceptical at first but after receiving them and trying them on, it doesn't take a rocket scientist to realise these shirts are a cut above the rest. The fabric is heavyweight, soft and of obvious quality and it fits damn near perfect. Now, I have to buy the lot - great product, massively recommend.

Crew Muscle Fitted Plain T-Shirt - White

Ashley Warren

Los Angeles, CA


"The best t-shirts you'll ever own"

I’ve been down the designer route so many times in search of a plain t-shirt that simply lose their shape and until I found these tees, I was on the verge of giving up. They always fit well. They wash and iron easily and they keep their shape... In short, these are the best T-shirts I’ve ever bought.

Crew Muscle Fitted Plain T-Shirt - Dark Grey

Vik Rathore

Manchester, UK


"The best v-neck t-shirt"

I've owned my fair share of black and white v neck t-shirts but these are the best by far - the white is super white and the black is extremely dark. The quality is phenomenal and the durability is impressive - I can throw them about, use and abuse them and after a wash they are back to normal. They're really soft too!

V-Neck Muscle Fitted Plain T-Shirt - Black

Christien Hardy

Houston, TX

To Be My Best: The Award Winning Campaign
The multi-award winning campaign that helped with #mensmentalhealth

The #ToBeMyBest series celebrates the journey of inspirational men from around the world that have battled with mental health, and what they do on a day-to-day basis to overcome these struggles.