UPGRADE YOUR
BASICS

100% Supersoft cotton, tailor fitted & built to last.

Clothing Built with purpose.

Our clothing has been expertly fitted for both mobility and comfort, we only use the worlds best cotton to build our staples. Did you know? Our clothing is 3x heavier and 5x softer than traditional 'premium' clothing. Learn More.

Handmade & Tailor Fitted

The fit of our t-shirts have been tailored around the chest, shoulders and arms to eliminate unwanted bagging.

100% Supersoft Heavyweight Cotton

Our tees are made from the worlds highest quality organic suede cotton. resulting in unparalleled softness and strength.

Built to Last

Thanks to the internal structuring of our t-shirts, they will never lose their shape, we've built them with durablity in mind.

THE CREW

AN ESSENTIAL STAPLE THAT HAS STOOD THE TEST OF TIME

THE VEE

NOT TOO LOW, NOT TOO HIGH

THE SWEATER

Reinforced FLEECE INTERIOR, SUEDED COTTON EXTERIOR

Most Recent Reviews

Okay, let me start by saying I was skeptical at first - it's just a plain t-shirt and it costs $24! But after receiving them and trying them on, it doesnt take a rocket scientist to realise these shirts are a cut above the rest. The fabric is heavyweight, soft and of obvious quality and it fits damn near perfect. Now, I have to buy the lot - great product, massively recommend.

"Outstanding Fit Quality Fabric"

I’ve been down the Calvin K and Hilfsgeräte route so many times and had virtually given up wearing thin T shirts that simply lose their shape. Then I discovered these Muscle Fit T shirts. I bought three to start with and loved them. They always fit well. They wash and iron easily and they keep their shape... So I bought six more. And I’ll buy more again when I need to. I know this review sounds as if I work for the company but I don’t. These are truly the best T shirts I’ve ever bought in my life!

"Simply The Best t-shirts"

I ordered the V-Neck Muscle T-Shirts in every color however I received a navy crew by mistake. The customer service was great and they resolved the issue very quickly. If you are hesitant don't be, these tees are really good.

"Everything I Expected"

I've owned my fair share of white v neck t-shirts but this one is the best by far - the white is super white, the quality is Phenominal and the durability is impressive - I can throw them about, use and abuse them and after a wash they are back to normal. They're really soft too!

"The Best White Vee Ever"

I'm very happy with my purchase. After buying this T-shirt, I went on to buy a few in different colours. They're very well made, and most importantly, they fit well. They seem to made to last well, unlike pretty much any other T-Shirt I've bought online previously. They wash and iron well too, which is a bonus. They can be worn casually, or dressed up to make an understated yet elegant outfit. A really nice well fitting Tee and a pair of jeans can look amazing, if they're good quality and fit well. It is a versatile piece of clothing, and a wardrobe essential in my opinion. I'd highly recommend them to all.

"High Quality T-Shirts"