But for most shoppers, the perfect T-shirt is all too elusive.
Whilst brands focus on designing good looking prints to go on their t shirts, Muslce Fit Basics have gone back to basics, focusing on creating a perfect version of the simple t-shirt. Pulling on the brand's ethos of producing minimal collections with meticulous attention to detail, sueded cotton with interior shoulder to shoulder self taping has been introduced for comfort.
The sleeve length and the fit of the body have also been carefully considered, making sure materials falls correctly no matter what the body type.
The t-shirts is available in a range of colours, as well as a V Neck versions, and is available on the musclefitbasics store.
The push for perfection has led to higher prices for some shirts. While most basic T-shirts run from about £5 to £30, a mid-price tee from a contemporary casual fashion label like James Perse or Vince Can now cost between £50 to £150, and a number of designer labels sell plain tees for more. A seemingly simple T-shirt from The Row, the luxury line founded by Ashley and Mary-Kate Olsen, costs £260.
We aim to disrupt the industry by making incredible basics which are hand crafted from the worlds finest fabrics and offer this to you for a transparent price.